Craig leads biomodal’s sales efforts across the Americas, bringing expertise in market development and commercial strategy with a proven track record of driving growth and building high-performing sales teams in the genomics space. Most recently served as Associate Director of Market Development at PacBio. Prior to that, he led the New England sales team at Illumina, growing the region’s business to $100M. Over his career, Craig has held leadership roles at industry leaders including PacBio, Illumina, The Coriell Institute, Core Informatics, and Thermo Fisher Scientific.
Craig holds a Master’s Degree in Molecular Biology and Genetics from Drexel College of Medicine and an MBA from the University of Massachusetts.
